Summary

5thPro is a digital tech company in the gaming industry with the goal of producing a fantasy football gaming app as at the time this project was worked on.

The project spanned across all the different parts of the company where I collaborated with the team involved to work on the;

- Brand Identity

- Creative Direction

- User Interface and Experience design

- Brand and UX Copywriting

The tagline 'more than fantasy' was developed to exhibit the real life rewards users would stand to gain from playing the fantasy football game. This presentation contains some excerpts from the project.