Start a conversation

Tell us what you’re building.

Client workspace

Project communication and shared materials.

Start a conversation

Tell us what you’re building.

Client workspace

Project communication and shared materials.

For audacious Builders
allergic to average.

For audacious Builders
allergic to average.

Femigrey is a design-focused Business Reality Partner. We work with emerging founders and established business leaders to understand what their businesses need, then design how they show up, communicate, and create experiences people want to be part of.

Explore our work

Explore our work

Start a conversation

Start a conversation

Show and Tell.

A selection of the identities, digital experiences, and narratives we’ve developed.

Show and Tell.

A selection of the identities, digital experiences, and narratives we’ve developed.

An animated SmashHit screen on a television in a living room.

2024

SmashHit

An identity for a platform encouraging people to live a little more.

An animated SmashHit screen on a television in a living room.

2024

SmashHit

An identity for a platform encouraging people to live a little more.

A smiling woman with curly hair beside a pattern of yellow circles.

2023

Afro Money Week

Taking financial literacy from Lagos to Africans around the world.

A smiling woman with curly hair beside a pattern of yellow circles.

2023

Afro Money Week

Taking financial literacy from Lagos to Africans around the world.

A Printstreet tote bag printed “Express prints and delivery” with a yellow delivery bus.

2023

Printstreet

Translating a print business’s strategy into its visual identity.

A Printstreet tote bag printed “Express prints and delivery” with a yellow delivery bus.

2023

Printstreet

Translating a print business’s strategy into its visual identity.

Animated Eversend “Shop Pay & Win!!” campaign graphic.

2022

Eversend

Campaign work for borderless payments, created within Eversend’s marketing team.

Animated Eversend “Shop Pay & Win!!” campaign graphic.

2022

Eversend

Campaign work for borderless payments, created within Eversend’s marketing team.

All projects

  • Eversend
  • Afro Money Week
  • Jordan Leadership Institute
  • King Lumi
  • ZuwinInvest
  • Printstreet
  • 5thPro
  • Arena
  • Qumi
  • Ojije
  • Eversend
  • Afro Money Week
  • Jordan Leadership Institute
  • King Lumi
  • ZuwinInvest
  • Printstreet
  • 5thPro
  • Arena
  • Qumi
  • Ojije

What we bring to the table.

Four design capabilities, brought together around the challenge. We may work across several or focus on one, depending on what your business needs.

What we bring to the table.

Four design capabilities, brought together around the challenge. We may work across several or focus on one, depending on what your business needs.

What we bring to the table.

Four design capabilities, brought together around the challenge. We may work across several or focus on one, depending on what your business needs.

  • Identity Design

    A recognisable expression of who your business is and what it stands for, through its visual and verbal identity and how you use them.

  • Experience Design

    Considered journeys and interactions that help people understand, participate in, and enjoy what your business offers.

  • Digital Design

    Websites, interfaces, and tools that connect what your business needs to communicate with what people need to do.

  • Narrative Design

    Language, stories, and content that help people understand your business, see its value, and connect with what you have to say.

Explore the partnership

We bring our thinking. You bring yours.

You know the business you’re building and what it takes to run it. We bring a design perspective, questions that help us understand the challenge, and the skills to develop the work. Together, we decide what needs to change and how to approach it.

We bring our thinking. You bring yours.

You know the business you’re building and what it takes to run it. We bring a design perspective, questions that help us understand the challenge, and the skills to develop the work. Together, we decide what needs to change and how to approach it.

Commence

We start by reviewing your enquiry to understand the business, your ambitions, and what is prompting the work. If a conversation would help us understand what you need, we’ll invite you to a Click Chat, a conversation about your business and what you need from the project.

From there, we agree on the scope, deliverables, responsibilities, timing, and investment. We send the invoice and agreement, and the agreement leads you into your client workspace. Once the agreement and required initial payment are complete, we gather the materials and information needed to start.

Commence

We start by reviewing your enquiry to understand the business, your ambitions, and what is prompting the work. If a conversation would help us understand what you need, we’ll invite you to a Click Chat, a conversation about your business and what you need from the project.

From there, we agree on the scope, deliverables, responsibilities, timing, and investment. We send the invoice and agreement, and the agreement leads you into your client workspace. Once the agreement and required initial payment are complete, we gather the materials and information needed to start.

Commence

We start by reviewing your enquiry to understand the business, your ambitions, and what is prompting the work. If a conversation would help us understand what you need, we’ll invite you to a Click Chat, a conversation about your business and what you need from the project.

From there, we agree on the scope, deliverables, responsibilities, timing, and investment. We send the invoice and agreement, and the agreement leads you into your client workspace. Once the agreement and required initial payment are complete, we gather the materials and information needed to start.

See how we work

If something can be built better, there is no excuse to settle for less.

You put thought and effort into your business, but that care may not always come through in how people experience it. Your identity may no longer reflect where the business is today, your website may make simple things harder than they need to be, or your message may leave people unsure of what you offer.

We look closely at those gaps with you. Through research, exploration, and design, we work out what needs to change so that how your business looks, communicates, and treats people reflects what it stands for.

Femigrey is led by Oluwafemi Gabriel, a strategist and designer whose work spans businesses in technology, finance, education, entertainment, and other fields. We bring in specialist collaborators according to the needs of each engagement.

Femigrey is led by Oluwafemi Gabriel, a strategist and designer whose work spans businesses in technology, finance, education, entertainment, and other fields. We bring in specialist collaborators according to the needs of each engagement.

Meet Femigrey