Branding
Brand Strategy
Brand Identity
Creative Direction
ReadMine is a digital product, created to make it easier for young Nigerians to gain easy and essential access to books, research and information in a fun and exciting way, which will in turn help build careers and businesses that will eventually help develop the economy through intellectual empowerment.
The Challenge
ReadMine - A digital platform created to make essential access to information easier for young Nigerians, needed to design an identity and personality that would help them connect with young Nigerians who are looking to get easy access to essential books, research and information to broaden their knowledge in a fun, easy and exciting way.
My Approach
After a strategy and discovery meeting to understand the goals and aspirations of ReadMine as a brand, a unique visual identity and personality was developed to represent the business and make it easily identifiable to the users and the world at large. In doing this, we designed aesthetically pleasing and functional visual assets that will shape people's experiences with ReadMine across all touch points.
