Ideally, we'd start off with a discovery session where I get to listen to you talk about your business, your aspirations for it and your pain points. After we outline the solutions in respect to your business needs and the project scope is defined, a project plan will be shared with you including an estimated cost and timeline. Once all the paperwork is complete and the deposit payment is settled, we will then begin with a Strategy Workshop where we have conversations that will unravel all the actionable insights needed to develop a creative direction that aligns with your business goals and resonates with your target audience. After this is done, I'll then proceed with implementatng the design decisions as informed by the insights unraveled in the Strategy Workshop. This is usually a collaborative process and you will be kept in the loop as progress is made, in case there is the need to make any changes or adjustments. Finally, once we're completely in sync and all brand assets have been approved, I'll then put them together in a package and send it over to you.